The program is focused on the six core elements of your brand:
Purpose/Story/People/Product/Identity/Experience.
The aim of this course is for you to be building your brand strategy as you work through all the exercises. At the end of each module, you will have created a new chapter for your brand book.
What's a brand book ?
In short, your brand book says ‘this-is-who-we-are’. It will become a super useful resource in your organisation. Your full brand book will become your compass & your roadmap moving forwards. It's also going to be the first thing you reach for when you talk to designers, photographers, copywriters, web developers etc. You'll be able to hand it over with pride, knowing that whoever reads it will get an instant understanding as to why you do what you do, exactly what it is you do and how you do it.
Your brand book can be repurposed to create different iterations -
An onboarding tool for new team members
A brief for freelancers
A toolkit for ambassadors
The introduction for your investment pitch deck
Content for your website
A guide for content creators
The foundation for your social media strategy
A simple and effective way to share your culture with partners
The Super Stoked™ Method is a branding program designed specifically to build brand strategy for purpose driven organisations.
Why Super Stoked ?
Chances are, you're here because you are working on something you care deeply about.
A cause that means something to you. Whether it's ocean conservation, climate change, gender equality or anything inbetween - the work you are doing matters.
But it's not enough to just be doing good work. In order to have a positive impact, your voice needs to be heard, your work needs to be seen and your message needs to be understood.
That's where brand strategy comes in. Clarity creates confidence and it allows you to stand out from the crowd. We made a decision a while back that we only wanted to invest our time & energy building brands that matter. Brands that are making a dent in something.
We work with start-ups, B Corps, non-profits, NGO's & purpose driven brands who exist to make a difference.
Here's what you'll learn
Module One : Purpose
Your purpose should act as the foundation of your brand. We’re going to explore three core elements that are essential to understanding & communicating your purpose. Your why, your values & your manifesto.
Module Two : Story
Storytelling, done well, creates trust, rapport & resonance. We’re going to start by mapping out a timeline, then we’ll figure out which of your stories to share. And finally, we’ll build your brand promise.
Module Three : People
Next up, we’ll focus on the people in and around your business. We’ll split them into three categories - Your ideal client/customer, your local tribe & your global tribe.
Module Four : Product
Time to focus on what you actually do. We’ll look at three key areas - The problem you solve, your process and where you’re positioned within the market.
Module Five : Identity
We’ll map out your brand’s personality - How you think, how you look and how you speak.
Module Six : Experience
And lastly, we’ll define your brand experience by creating customer journey maps, explore ways to
make the ordinary extraordinary and identify your brand touchpoints,
Super Stoked™ Online
Super Stoked™ online £99
- 6 Modules with 17 Brand Strategy lessons
- 60 page Super Stoked workbook PDF
- Case studies for every element of your brand strategy from purpose driven brands
- Recommended reading list for purpose driven brands
- Discounted office hours available for all Super Stoked clients